What Business Is Your Homeless Program In?

Written By Chad McComas

Great organizations and companies take a good look at what they do. Often the obvious observation isn’t the best one. There may be a deeper purpose.

Example: 

During the pandemic, toy sales grew as people were isolated at home. Much of the increased sales were being done by adults. That created an awe ha moment for the toy industry. Toy companies began to say: “We’re not in the kids' business. We are in the play business. And anyone can play.”

A homeless organization may think they are in the housing business, but a successful homeless program understands it is really in the “Hope” business.

Giving housing without giving hope for a better life ahead does not work. There is an old proverb that says: “Hope deferred makes the heart sick, but a longing fulfilled is like a tree of life.”

Homeless individuals need to dream again and believe life can get better. They need to regain their dignity and believe they do matter. They need a homeless program that provides life coaching to restore their thinking and give them hope again.

Chad McComas

Chad McComas is the founder of Rogue Retreat which created a homeless program with multiple levels taking people off the streets and empowering them to become self-sufficient. At its height, Rogue Retreat was providing housing for over 500 individuals a night. Rogue Retreat’s secret sauce was a five-level coaching program that led participants from being in crisis to thriving. Rogue Retreat’s success attracted leaders from communities, counties, universities, and States to come to visit. Chad also founded Set Free Ministries which has become one of Medford’s largest community services program that serves hundreds of homeless and working poor individuals each week with food boxes, hot meals, clothing, showers, laundry, and more.

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